General Marketing Offers Wide Reach
General marketing strategies are directed towards attracting as many consumers as possible. The sole aim of these marketing strategies is to reach out to as many customers as possible irrespective of their age, race, gender and economic segment. General marketing strategies prove beneficial for promoting products or services that are offered at economical price. However, if you have a specific product to offer then itís always advisable to opt for niche marketing strategies. Print, radio, television and internet are some of the popular medium used for general marketing. Effective general marketing techniques can improve your sales to a great extent.