Yahoo’s Rich Ads in Search (RAIS)
As Google has been dominating the Yahoo and Bing frightfully in terms of ad innovation, the demand for a revolutionary concept was vital. Yahoo as format Rich Ads in Search (RAIS) is expected to be impressive. This is new format Beta in Yahoo. It has the potential to display 4 sitelinks along with an image or video. However, the advertisers are not very happy as the setup is quite daunting. The images should be of 80x60 pixels, 4KB maximum in size, formats like .png, .jpg, .jpe, etc. This is currently applicable only to the branded terms and exact match type keywords.