Thousands of professionals, who have been using HTML and are struggling with it, can now switch to XML. The language is new and is better known as a markup language as it is easy for both human and machine reading. In fact, processing of XML by the systems is much faster than that of HTML which gives it a winning edge. XML is standardized by W3C School, making it a fun language to use for the search engines. In fact, you can also create new tags and use them without changing the document with the help of XML.