Yandex vs Google
If you are under the impression that Google is the favorite of the people worldwide, you are wrong. The most popular search engine in Russia is not Google, but Yandex. It is much similar to Google in many ways. However, you must know that Yandex simply prefers Russian sites. Even if you try searching English words, the results would come up with Russian sites, even though you have not requested them. Yandex takes into account the geographical regions of the search. This makes it favorable for the local businesses. Google always value great content. Even Yandex uses good content as one of the ranking factors, but provide priority to the trustworthy links to the websites.