Google quietly added guidance around “read more” deep links in Search snippets, and the real takeaway is not “nice little SERP feature.” It is that Google wants section links to land on content people can actually see and use. As Google’s documentation updates page shows, this was formalized in April, which means publishers and SEOs now have a pretty clear indication of what kind of page behavior Google prefers.

The actual advice in Google’s snippet documentation is refreshingly unglamorous: keep the linked content visible on load, do not force the page to scroll back to the top with JavaScript, and do not strip the hash from the URL during page load. In other words, if your template treats anchor links like an annoyance, you are sabotaging your own chance to earn a better snippet experience.

That matters because many teams still obsess over title tags and meta descriptions while their long-form pages are built like obstacle courses. If the best answer on the page is hidden behind tabs, accordions, or frontend tricks that break deep links, Google has less reason to trust that click. Fancy design is nice. Landing people exactly where they expected to go is nicer.

The practical next step is to audit guides, comparison pages, and FAQ-style pages that already rank well. Test anchor links on mobile. Check whether the browser keeps the hash in the URL. Make sure important sections have clean headings and do not depend on hidden content to reveal the answer. And if your CMS keeps mangling that behavior, this is one of those boring template problems where outside technical SEO help can earn its keep fast.